Good. Better. Optima.
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We’ve always believed there’s a better way—a way to push the boundaries of what’s possible, to achieve more, to do it smarter. For over 20 years, we’ve been creating an ecosystem where people, technology, and processes come together as one, to empower businesses across Romania and beyond. Our mission is simple: to supply people & companies with the technology & insights they need to optimize their operations, push efficiency, and reach their full potential.
How do we do it?
Through a combination of pioneering technology, unparalleled expertise, and a constant commitment to our clients' success, we've managed to deliver excellence above and beyond. Concrete proof?
How do we do it?
Through a combination of pioneering technology, unparalleled expertise, and a constant commitment to our clients' success, we've managed to deliver excellence above and beyond. Concrete proof?
250 million +
items go through our inventory software annually
5000 +
inventory locations visited annually
80%
market share in Romania and leader in Eastern and Central European countries
96%
annual recurrent clients
Our Vision
/ At Optima, we believe in a world of infinite optimization, where knowledge doesn’t just inform decisions - it drives innovation, lighting the way towards always getting better.
/ Collaboration is the key that unlocks new possibilities, forging partnerships and making the impossible possible. Because we know we’re not in the business of providing solutions - but in the business of paving paths, enabling our partners to adapt, evolve, and excel in an ever-challenging landscape.
Our Culture
/ Driven by the belief that smart decisions start with solid data, we know that the right insights can generate transformative strategies and steer businesses towards an optimal version of themselves. We’re relentless in our pursuit of improvement, always tweaking, refining, and innovating to find that next breakthrough.
/ Technology is our secret weapon, powering everything we do and ensuring our operations are as sharp as our solutions. And while tech is vital, we know that true excellence is achieved together, with trust, connection, and teamwork that are the glue that holds it all together, helping us & our partners unlock the full potential that lies ahead.
Optima Technology Solutions
/ Founded in 2002, Optima has been a leader in developing mobile software solutions and delivering top-tier inventory services. With a presence in Bucharest and Cluj-Napoca, we’ve spent over 20 years empowering businesses with the tools they need to streamline operations and boost productivity.
/ Our expertise ranges from asset inventory & sales automation to logistics & marketing solutions, all designed to help businesses optimize, outperform, and outshine.
/ Our competences
Fixed assets inventory
100%
Internet Of Things
80%
Stocktaking
100%
RFID
90%
Business Intelligence
90%
Cloud
90%
Artificial intelligence
80%
Mobile applications
100%
Blockchain
75%
Smart technology
100%
Customer Testimonials
/ Our journey has been one of continued improvement and innovation. No matter the size of the project, our commitment to excellence has always been the same: to deliver customized technology solutions that empower our clients to be better, stronger, and more efficient. Together, we’ll keep pushing boundaries, rewriting the rules, and redefining what’s possible. Because at Optima, good is never good enough—there’s always a better way.
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/ Optima has been our go-to for fixed assets inventory across 139 locations annually in Romania. They consistently deliver professional and comprehensive services, effortlessly meeting all our standards. We highly recommend this market leader for their expertise and reliability!
Adriana Mihaela Matache
Financial Economic Director
/ LPP Romania Fashion has outsourced the stock inventory services in the retails network operated under the brands RESERVED, CROPP, HOUSE, MOHITO and SINSAY to Optima.
The serviced rendered by Optima have covered all the agreed activities in a comprehensive and professional manner, meeting all our requirements and deadlines. We are very satisfied with the quality of the work performed, wich complies with the LPP Group standards.
Therefore, we do not hesitate to recommend Optima as a professional service provider for inventory services.
The serviced rendered by Optima have covered all the agreed activities in a comprehensive and professional manner, meeting all our requirements and deadlines. We are very satisfied with the quality of the work performed, wich complies with the LPP Group standards.
Therefore, we do not hesitate to recommend Optima as a professional service provider for inventory services.
Alina Bistereanu
General Manager
/ Societe Generale has outsourced fixed asset inventory services to Optima. The services provided by Optima have covered all agreed activities in a comprehensive and professional manner, meeting all the requirements and standards of Societe Generale. As a result, considering the successful collaboration we have had, we do not hesitate to recommend Optima as a professional inventory service provider.
Alexandra Bucur
Reporting Analist
/ Over the past four years, we have successfully outsourced our inventory services to Optima for more than 30 Marionnaud stores and our warehouse in Romania, twice a year. Optima has delivered these services in a thorough and professional manner, meeting all our requirements and standards. We confidently recommend Optima as a professional inventory service provider.
Magda Marin
Financial Director
/ Pandora Jewelry Romania recommends Optima as a dedicated and professional provider of inventory services. Since 2015, Optima has consistently delivered high-quality inventory management for our stores. Their services meet international quality standards and their team demonstrates exceptional professionalism. The use of advanced mobile terminals ensures an efficient and accurate inventory process. We are pleased to recommend Optima and look forward to continuing our partnership.
Anca Filip
Commercial Director
/ We have outsourced our fixed asset inventory to Optima, covering 611 locations annually. Optima has delivered comprehensive and professional services, meeting all our requirements and standards. Due to this successful collaboration, we highly recommend Optima as a professional inventory service provider.
Adrian Gabriel Trache
Loss Prevention Supervising Manager
/ "We have collaborated with Optima on a nationwide asset inventory project and was impressed by the quality of their services. They demonstrated a reliable and professional approach throughout the entire process. For this reason, I confidently recommend Optima for outsourced inventory services."
Adrian Negut
Finance Manager
Ready to optimize?
